Comments on: Campaign #OneNineNine https://www.fromthestandsal.com/2015/08/22/campaign-oneninenine/ Tue, 31 May 2016 17:22:00 +0000 hourly 1 https://wordpress.org/?v=4.5.3 By: manny https://www.fromthestandsal.com/2015/08/22/campaign-oneninenine/#comment-5461 Sun, 23 Aug 2015 20:10:00 +0000 https://www.fromthestandsal.com/?p=9298#comment-5461 Good artical I think some clubs need to play in smaller stadiums to reflect there attendance

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By: Jason Tamburrini https://www.fromthestandsal.com/2015/08/22/campaign-oneninenine/#comment-5460 Sat, 22 Aug 2015 13:46:00 +0000 https://www.fromthestandsal.com/?p=9298#comment-5460 Enjoyed the article mate and I agree with the theory.

only issue is that newcastle Jets have a lot cheaper memberships… But whilst they wouldn’t be eligible for the #oneninenine in this regards, their history supports your argument.

When tinkler came in, about 4 seasons ago, he slashed membership costs to bring in the fans. In the space of one season, memberships went from something like 4,000 to over 10,000. Furthermore the average attendances went from 6-8k to 12-14k in the space of a season or two.

Potentially you’d look at bringing in the #oneninenine for new members only… And as you said, market it correctly so that existing members paying more can see the benefits of this. Fans may only have one season at these prices for example.

To further on your point about revenue streams would be increased elsewhere, I agree. Mainly in three regards:
– future memberships
– bringing friends/family to the game further increasing the growth
– merchandise sales

More to the point of the greater good… The more people being exposed to the games means the more people who will become invested…. This will translate into increased sponsorship, TV rights etc.

Have always thought this, but glad you brought an overseas example into this. And the hashtag is something that could really could be marketed correctly, especially if it’s universal across the league.

Let’s hope this is being considered if not at the individual clubs but at a league hq.

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